Verified Non-GMO Project

January 03, 2020

Verified Non-GMO Project

Non-GMO Project is a mission-driven nonprofit organization offering a third-party non-GMO verification program to the standard consumers expect. We are the pioneer and established market leader for GMO avoidance. We have set the industry standard for non-GMO verification since the Butterfly first appeared on store shelves in 2010.

An independent study by Consumer Reports found the Non-GMO Project Verified seal to be the only “highly meaningful” label for consumers looking to avoid GMOs 1. The credibility that comes with Non-GMO Project verification will allow your products to reach a wider customer base, assuring shoppers that your products meet the best practices for GMO avoidance.

Brand Equity

Driving sales. Our retail partners report that Non-GMO Project Verified products are the fastest dollar growth trend in their stores this year. Annual sales of Non-GMO Project Verified products now exceed $26 billion.

In demand. A 2014 consumer survey found that “80% seek out non-GMO products, with 56% saying non-GMO was key to brand buying.” 2015 consumer polls also found that 93% of Americans and 88% of Canadians support labeling of GMOs. 

Third-Party Verified

The Non-GMO Project Product Verification Program is North America’s only third-party verification for non-GMO food and products. Third-party verification is the highest quality system when it comes to product labeling and certifications because it ensures products have been comprehensively evaluated by an independent party for compliance with a standard developed by industry experts and stakeholders.

Companies must work with third-party technical administrators to get their products verified. These technical administrators are skilled industry professionals and will work with you to help your products achieve verification.

Learn more HERE.


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